Who can use Sponsored Search?

Sponsored Search is available to clients with an active catalog on TraceParts.com Promoted products, product families, or catalogs must already be published on the platform.

How does a campaign work?

A Sponsored Search campaign is based on content to promote on TraceParts.com and a selection of associated keywords. When a user performs a relevant search, the sponsored content appears at the top of the results.

How does pricing work?

Sponsored Search campaigns are offered as a fixed monthly fee per campaign. The price is €1,900 per campaign per month.

Can any web page be promoted?

No. Only pages hosted on TraceParts.com can be promoted as part of a Sponsored Search campaign. Launching a campaign requires an active and valid catalog on the platform.

What content can be promoted?

A Sponsored Search campaign can promote a product page, product category, or catalog, provided that the content is already published on TraceParts.com.

How should keywords be selected?

Keywords must be directly related to the promoted products, categories, or catalogs. We recommend using precise terms that align with the highlighted offering.

What performance metrics are provided?

Campaigns include reporting with key performance indicators, including impressions, clicks, and click-through rate on a daily basis.

Are Sponsored Search available in all languages?

Sponsored Search campaigns are available across all TraceParts.com interface languages. Targeting is based on the user’s interface language rather than their geographic location. Clients can choose between running separate campaigns per language or a single campaign including translated keywords.

Promote your components directly within TraceParts search results

With Sponsored Search, increase your product visibility when engineers are actively searching for components.

What is Sponsored Search?

Sponsored Search allows Part manufacturers and Part distributors to promote their products, categories, or catalogs directly within search results on TraceParts.com.

When an engineer performs a relevant search, sponsored content appears at the top of the results, ahead of organic results. This enables you to highlight your product content at the exact moment users are searching, comparing, and selecting components.

Each campaign is based on product content already published on TraceParts.com.
Product page, category, or catalog: leverage your existing product content directly within the user search flow.

Launch a Sponsored Search campaign

Why use Sponsored Search?

Sponsored Search allows you to showcase your product content at the most strategic moment: when engineers are searching, comparing, and selecting components.

By appearing directly in search results, you increase your visibility within an environment already used to identify technical solutions. This helps support your marketing and sales objectives without taking users out of the TraceParts experience.

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Increase component downloads

Drive more downloads by exposing your products at the moment decisions are made.

Highlight your strategic products

Promote a product range, category, or specific product based on your priorities.

Support product launches

Give visibility to your new products as soon as they go live.

Expand your visibility in targeted markets

Adapt your campaigns by language to reach the right audience.

Talk to an expert

Where does Sponsored Search appear?

Sponsored Search is fully integrated into the search experience on TraceParts.com.

They appear at the top of search results, ahead of organic results, only when the user’s query matches your selected keywords.

Your components are therefore visible exactly when engineers are comparing solutions, within an active search environment and without leaving the platform.

A simple model to launch your campaigns

Sponsored Search campaigns are based on a fixed monthly fee per campaign.
This allows you to quickly activate visibility on TraceParts.com with a simple and predictable model.

Want to promote your products on TraceParts?

Looking to promote a product, category, or catalog on TraceParts.com?

Our team will support you in defining the campaign best suited to your objectives.

FAQ

What is Sponsored Search?

Sponsored Search allows component manufacturers and distributors to promote their products, categories, or catalogs directly within search results on TraceParts.com.
Sponsored content appears at the top of search results, ahead of organic results, when engineers search for components.
Who can use Sponsored Search?

Sponsored Search is available to clients with an active catalog on TraceParts.com
Promoted products, product families, or catalogs must already be published on the platform.
How does a campaign work?

A Sponsored Search campaign is based on content to promote on TraceParts.com and a selection of associated keywords. When a user performs a relevant search, the sponsored content appears at the top of the results.
How does pricing work?

Sponsored Search campaigns are offered as a fixed monthly fee per campaign.
The price is €1,900 per campaign per month.
Can any web page be promoted?

No. Only pages hosted on TraceParts.com can be promoted as part of a Sponsored Search campaign.
Launching a campaign requires an active and valid catalog on the platform.

Where does Sponsored Search appear?

Sponsored Search appears exclusively on TraceParts.com, at the top of search results, above organic results.
What content can be promoted?

A Sponsored Search campaign can promote a product page, product category, or catalog, provided that the content is already published on TraceParts.com.
How should keywords be selected?

Keywords must be directly related to the promoted products, categories, or catalogs. We recommend using precise terms that align with the highlighted offering.
What performance metrics are provided?

Campaigns include reporting with key performance indicators, including impressions, clicks, and click-through rate on a daily basis.
Are Sponsored Search available in all languages?

Sponsored Search campaigns are available across all TraceParts.com interface languages. Targeting is based on the user’s interface language rather than their geographic location. Clients can choose between running separate campaigns per language or a single campaign including translated keywords.